Southwest has introduced a brand new travel credit card called the Rapid Rewards Priority Credit Card.

It lets you earn up to 40,000 Southwest points for an annual fee of $149. This joins Southwest’s three existing cards:

  • Rapid Rewards Plus
  • Rapid Rewards Premier
  • Rapid Rewards Business Premier

But there’s good news and bad news about that and about WHO can apply for the card. Read on…

Rapid Rewards Priority Card Quick Look

Southwest release March April flights

Bonus Offer: 

  • Earn 40,000 points after $1,000 spend in the first 3 months.

Annual Fee: $149

Offer End Date: No end date

Card Benefits:

  • 4 upgraded boardings positions to A1-15 per year (as available)
  • $75 Southwest travel credit yearly for flight purchases and Early Bird seating
  • 7,500 anniversary points annually (compared with 6,000 for Premier and 3,000 for Plus) – These points DO qualify for the Companion Pass
  • 20% credit on inflight purchases made with the card
  • 1,500 tier qualifying points (TQPs) for each $10,000 in purchases up to $100,000 each year (equal to 15,000 TQP). These can be used to count toward qualification for Rapid Rewards A-List or A-List Preferred status.
  • 2X points earned on Southwest Airlines and partner hotel and car rental purchases
  • 1X point earned on everything else
  • No foreign transaction fees

To apply for this credit card, please consider starting at TRAVEL CREDIT CARDS in the main menu or using the Compare Cards link below. This allows me to earn a commission — at NO COST TO YOU — that helps support the blog so I can continue to bring you great information FREE! You don’t have to use these links, but I am super grateful if you do 🙂

To find the new Southwest Credit Card, click on Airline Credit Cards and then “See More Cards” until you see it.


All About the Southwest Rapid Rewards Priority Credit Card

This new credit card from Southwest has a higher annual fee at $149, but comes with a few added perks, which I’ll explain below.

Overall, I DO recommend this card if you are eligible and if you fly Southwest frequently. See my post below:

10 Reasons to Add the Southwest Priority Card to Your Wallet

But first let’s have a look at who can be approved for this card.

Southwest Rapid Rewards Priority Card

Who Can Hold This Card

Before you get too excited, I first want to explain who can get this card. Like Southwest’s two other personal Southwest cards you can only get the bonus introductory offer on ONE of the personal cards every 24 months.

Here is the wording from Chase:

“The product is not available to either (i) current Cardmembers of any Southwest Rapids Rewards® Credit Card, or (ii) previous Cardmembers of any Southwest Rapid Rewards Credit Card who received a new Cardmember bonus within the last 24 months. This does not apply to Cardmembers of the Southwest Rapid Rewards Business Card and Employee Credit Card products.”

That means you can hold the card, but you can’t get the bonus offer if you’ve gotten a personal bonus offer from Southwest in the last 24 months OR if you currently hold one of the other cards.

How to Upgrade to This Card

Disney World dining cards

If you want this card and you already hold a personal Southwest card, a Chase spokesperson told me you can call the number on the back of your current card to see if you are eligible to upgrade.

You can also check out this link, fill out your information and see what it says about your eligibility.

When you upgrade, that keeps you from having to cancel the current card and then re-apply for this one.

According to Chase, you must have held your current Southwest personal card for at least 12 months before you will be eligible to upgrade.

I think it’s worth it to hold the PRIORITY card even without the bonus offer if you are eligible. Keep reading to see why.

Other Benefits

Southwest check-in

There are some other GREAT benefits of holding this card that make it worth getting, even if you don’t go for all 65,000 points.

  • 4 upgraded boardings (positions A1-15) per year (LOVE this!! Great feature because you can’t get these unless you’re willing to spend money!). You will pay for these at the gate (if available) with your card and get a statement credit.
  • $75 annual Southwest travel credit, applied as soon as you use it for any purchases excluding upgraded boarding and inflight purchases (bummer), which I suppose just leaves flight purchases and Early Bird seating — yea! — which I confirmed with Chase.
  • 7,500 anniversary points each year (compared with 6,000 for Premier and 3,000 for Plus) – These DO qualify for the Companion Pass
  • 20% back on inflight purchases made with the card
  • Earn 1,500 tier qualifying points (TQPs) for each $10,000 in purchases up to $100,000 each year, which equal 15,000 TQP. TQPs can be used to count toward qualification for Rapid Rewards A-List or A-List Preferred status.
  • 2 points per $1 earned on Southwest Airlines and partner hotel and car rental purchases
  • 1 point per $1 on everything else
  • No foreign transaction fees

Can It Help With the Companion Pass?

Yes, definitely! The 40,000 or 65,000 points you earn WOULD qualify for the 110,000 points you need to earn the Companion Pass, along with any points you earn through spending the card.

Learn more about the Southwest Companion Pass, which lets one person fly free with you for up to two years, after accumulating 110,000 qualifying points here and by downloading my free ebook below.

Download Your FREE Guide & Start Flying FREE on Southwest!

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Paired with the Southwest Rapid Rewards Business Premier bonus (which is also available in my TRAVEL CREDIT CARDS affiliate link in the main menu), which is currently offering 60,000 points upon meeting the minimum spend, you’d be within 10,000 points of earning your Companion Pass, which is good from the time you earn it until the end of the following year.

Read my full post below on how this card fits into a Southwest Companion Pass strategy:

How the Southwest Priority Card Fits Into a Southwest Companion Pass Strategy

Other Info You Should Know

  • APR is 17.74% to 24.74%

So, what do you think about this?

Will you try and get this card?

In Summary

I recommend getting this card if you fly Southwest regularly.

  • If you already have a Southwest personal card, see if you can upgrade.
  • If you don’t yet hold a Southwest personal card, I’d definitely go for this one, but aim just for the 40,000-point bonus instead of all 65,000 points.

Thanks again for using the TRAVEL CREDIT CARDS link above or the Compare Cards link below (click on Airline Credit Cards) to review and apply for any cards in this post.


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