Travel Public Relations from a Journalist’s Perspective
Are you a travel company or destination who needs support securing top-notch media coverage? Let a travel journalist, who’s also worked in travel and tourism public relations for hotels, destinations, adventure travel companies and more for 10+ years, get you results.
As a former editor and current freelance travel writer who’s also worked in television news, I truly know HOW to pitch a journalist. I literally sit in their seat every day, receiving pitches from public relations professionals. As someone who works in travel news, I have a large network of contacts within travel media, including writers and editors at major outlets, freelancers, bloggers and more. As media outlets are shorter and shorter staffed, relationships mean more than ever when it comes to getting their attention.
I also have a keen sense of “news judgment” and help clients craft ideas and find angles that actually get a journalist’s attention instead of landing in their trash pile. After all, I am crafting article ideas of my own every day for FoxNews.com, US News & World Report and USA Today’s 10Best.com. I also know when and “how” to approach them in order to give you the best chance of success.
I can serve as your media relations team (without the expensive overhead you pay at a big public relations firm) or work with your existing staff to supplement their efforts. I provide one-on-one service at affordable rates and only take a few select clients to ensure each gets the proper attention.
Sample Coverage Secured for Clients in 2016:
USA Today, Chicago Tribune, Glamour, SmarterTravel.com, AFAR magazine, Forbes, Washington Post, New York Times, CBSLocal.com, Atlanta Journal Constitution, Physician’s Money Digest, MSN.com, Huffington Post Travel, TravelAge West, Travel Weekly, CNN, FoxNews, Vogue.com, Oyster.com and more!
My clients have included Backroads, Wilderness Travel, Austin Adventures, Geckos Adventures, Charleston, S.C. visitors bureau, Palmetto Dunes Resort, Getaway Adventures, Wentworth Mansion, Crown Reef Resort, CupCase, AdventureWomen and more.
For a quote or more information, reach out to me directly at lmetter AT stepaheadinc.com.
I am also happy to share my expertise from 20 years of working in public relations, social media and travel media on an hourly basis for companies or firms that would like to hire me on a project basis. Email: lyn AT gototravelgal.com for rates and availability.